Posts Tagged ‘networking

27
Oct
16

Bonus content – Event Garde e-news – November edition

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Mary Manier

Q & A with Mary Manier, director of sales, Experience Grand Rapids

Learn: Q: How do you learn best? By reading in a coffee shop with lots of noise or in a quiet, library-like setting?
A: I learn best in a quiet, library-like setting.

Network: Q: Some people are wallflowers while others are natural networkers. Which are you (or are you in the middle)?
A: I am in the middle. I survey the crowd before I jump in.

Transfer: Q: Let’s say you just attended a certification course. What would be your first step in applying what you learned?
A: When I get done with a session, I highlight my action items. When I get back to the office I look at my highlighted notes and start taking actions.

Q: Please share with us a must-have resource and why you just can’t live without it.
A: Google! I research potential associations, potential contacts and more.

Q: What is your favorite season…and why?
A: Summer – I love the water and sunshine!

28
Sep
16

Bonus content – Event Garde E-news – October edition

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Angie Ahrens, director of meetings and events, Connect Meetings

Q & A with Angie Ahrens, director of meetings and events for Connect Meetings. Follow her on Twitter.

Learn: Q: What’s your favorite part about learning something new?
A: The excitement of figuring out how I can work with this new information, as well as how I can share it with someone else!

Network: Q: What’s your No. 1 networking trick?
A: Passion hunting. I try to discover what people are passionate about as it not only helps remember their name, but also links our personal connection. (Isn’t that what events are all about? People?) Note: Disney is a good way to start a conversation with me!

Transfer: Q: How do you think mentorship aids in knowledge transfer?
A: Mentorship is just that – the transfer of knowledge that is related to experiences. It is one’s responsibility to share the knowledge he or she has with others, to continue to strengthen our industry by strengthening our peers. I’m lucky to have mentors in my life, and only hope that I have taken all the knowledge they have given me to do good with.

Q: Please share with us a tool/resource/book/blog/article/website/etc., and why you just can’t live without it.
A: I have “magazine Monday,” which is a good way to stay current professionally. But I do love getting ideas from BizBash and a variety of Instagram accounts on events.

Q: If I were writing a book about your life, what would the title be, and why?
A: “Entertaining Life Daily.” It was actually the name of a blog I used to write, and it took me quite a while to come up with it. I realized that my personality is pretty optimistic and I was always looking at each day as a new adventure. I try to entertain myself and those around me daily, knowing that we have the opportunity to make each moment count. Plus, entertainment can be found in a variety of places – never stop looking!

20
Sep
16

Clearing up association chapter confusion

hires-trade-assocAs I think I’ve mentioned before, I’m a member of Public Relations Society of America, and I’m actively involved in the Central Michigan Chapter of PRSA.

While I enjoy attending PRSA functions across the country – during which I can network and learn from colleagues – I more frequently attend chapter meetings and events.

Obviously, convenience plays a big factor, since venues for chapter events are within the Lansing area. But also, I feel most comfortable swapping industry stories, exchanging business cards and hearing about trends during CMPRSA events.

And so, for me, my chapter is of the utmost value.

But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.

The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

Probably not surprising (at least not considering my experience), networking and education are the top services provided by chapters. At the same time, the central organization frequently offers promotion assistance for events and meetings and helps with database management.

When it comes to dues, for the most part, central organizations, rather than chapters, set dues rates and collect dues. And in most cases, members are required to belong to the central association if they choose to also belong to a chapter.

As for training for chapter leaders, the most common form is an online discussion forum, with associations providing four educational offerings on average.

77Mariner also looked at the perceived value of chapters. Associations ranked professional development and advocacy as most important. However, when ranking the effectiveness of chapters in delivering services, such as membership engagement and leadership development, there’s a gap.

So it makes sense that alignment causes the most angst among associations. In fact, 37 percent of survey respondents said their chapters are somewhat or rarely aligned. However, only 5 percent of associations measure the ROI of their chapters.

“While there is nothing explicit in the survey data, we know from open-ended comments as well as conversations with respondents that there is an undercurrent of discomfort with the status quo on chapters, and some associations are trying new things here and there,” Mariner said.

In fact, the study found only 13 percent of respondents scored their chapters in the top quintile, indicating that many associations view their chapters as rather ho-hum.

This could be because, as Mariner says, there are two major obstacles associations face:

  • The boards of most associations with geographic chapters draw many of their directors from those same chapters and these individuals are invariably reluctant to make substantive changes.
  • Much of the resistance to change also stems from lack of data due to fragmented, disconnected or non-existent systems, which make an objective assessment of chapter performance difficult at best.

So what do you think? How do you rank your chapters? Tell us here.

13
Sep
16

Pay attention to what matters most

same-pageThis probably won’t come as a surprise to many of you, but it seems associations and their members aren’t always on the same page.

According to a recent report by Abila, what members want from associations vs. what associations think members want don’t always align.

For example, millennials just starting their careers often turn to associations for job opportunities and career advice. But baby boomers, who are winding down their careers, may instead rely on associations to provide industry news and trends.

The problem: A one-size-fits-all approach to association management and communication doesn’t work, but associations aren’t always good at segmenting their memberships.

Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found.

“Understanding generations and how they like to engage now is essential for any organization,” Abila said. “And acknowledging that an emerging generation will change the rules of engagement down the road – and planning for that – will help ensure success.”

Some key takeaways from the Membership Engagement Study:

  • Sixty-eight percent of members feel organizations are responsive to their needs, while 91 percent of organizations think they’re responsive to members.
  • Only 63 percent of members feel they’re getting good value for the membership fee, while 81 percent of organizations think they’re providing good value.
  • Seventy percent of members feel the organizations to which they belong are the voices of the industry, while 84 percent of associations think they’re the leading voices.

I alluded to it earlier, but segmented communication is crucial to member retention. In the survey, members said they most want to hear about industry news and trends, followed by professional meetings. Third: networking opportunities.

Perhaps surprising, however, was social media’s influence. While millennials indicated they’re much more willing to use social media platforms to connect with associations, email is still the No. 1 communication tool. Email messages were the most popular, followed by e-newsletters.

In terms of frequency, members said monthly communication is optimal. For social media, weekly communication is satisfactory.

career-journeySo what does this all mean?

“First and foremost, organizations need to have a sharp, well-defined understanding of where members are in their career journey and cater their content and communication strategy to address the needs and desires of their members based on age and/or career stage,” Abila said. “A ‘one-size-fits-all’ approach no longer works in the targeted, highly personalized and technologically advanced world in which we live.”

Abila offers some tips:

  • An association should explore data within its AMS to identify new segments of its membership. Doing so will help associations tailor communications and think strategically.
  • Paying special attention to members who are just beginning their careers will reap great rewards – especially in terms of members retention. More than any other demographic, millennials (and in some cases Gen Xers) need career guidance and networking opportunities.
  • When it comes to programs, education and professional development, associations should offer a variety of choices, from hybrid to online to traditional conferences, and they should explore a spectrum of content delivery options. Simply put: Determine members’ career needs and meet those.
  • All the above is moot unless associations know their members. To learn more about their members, associations should engage in dialogue and survey them about their membership preferences.
29
Aug
16

Bonus content – Event Garde e-news – September edition

Bob Thomas

Bob Thomas, Michigan Chamber Foundation

Q & A with Bob Thomas, senior director of operations and executive director, Michigan Chamber Foundation at Michigan Chamber of Commerce

Learn: Q: What’s one subject you’d like to learn more about?
A: I’d love to learn more about macroeconomics. The more I grow in my career, the more these concepts seem to creep in.

Network: Q: Social media or face-to-face? Which form of networking is better and why?
A: I think social media is a more interesting way to network, but face-to-face is more effective for establishing a trustworthy relationship.

Transfer: Q: Tell us about an experience in which you learned something new and then applied it to your personal or professional life.
A: I started taking ballroom dancing lessons. Not only have I learned a ton about dancing, it’s been a fantastic experience to learn more about my partner, communicating non-verbally and leading by following. It’s an amazing trust-building exercise.

Q: If you could live someone else’s life for a day, who would it be, and why? 
A: I love my life. I don’t know that I’d want to live anyone else’s drama but my own! But I’d love to spend a day with James Corden and do “Carpool Karaoke.”

Q: Would you rather sky dive, bungee jump or climb to the top of the Golden Gate Bridge, and why?
A: None! I’m afraid of heights.

09
Aug
16

Big city love from ASAE

attendees6Good news fellow Midwesterners!

In 2018, ASAE’s Annual Meeting and Exposition will be coming to Chicago!

On July 25, ASAE announced the host cities for its meetings, through 2022:

2017 – Toronto
2018 – Chicago
2019 – Columbus
2020 – Las Vegas
2021 – Dallas
2022 – Atlanta

“Congratulations to the cities selected for our 2018, 2019, 2020, 2021 and 2022 ASAE annual meetings and expositions,” said John Graham, ASAE president and CEO. “We had seven cities that were finalists in our selection process, and each one did a fantastic job. The proposals submitted by the winning cities exceeded our expectations. Looking forward to growing our partnerships with the respective convention and visitors bureaus in the coming years as we plan exciting and engaging meetings.”

ASAE last held its annual meeting in Chicago in 2007, which had the highest attendance of association executives. In 2019, it will be the first time Columbus has hosted an ASAE Annual Meeting & Exposition.

attendees11And, it’s hard to believe, but the 2016 ASAE Annual Meeting is next week, Aug. 13-16, in Salt Lake City, offering a versatile lineup of sessions and inspiring keynotes. New this year, ASAE is offering learning formats from which to choose.

I’m guessing there will be avid social media engagement, especially on Twitter using #ASAE16 and @ASAEAnnual. In fact, I’ll be following the stream, searching for future blog post topics and future guest bloggers. So please follow me on Twitter and don’t be afraid to tag me!

Is it your first time? Check out these tips from ASAE. And remember to use #newbie on your tweets.

At the same time, download the ASAE Programs App to help you connect with your network, keep track of your schedule and engage on social media.

And finally – have fun! I’ve been to Salt Lake and it’s a gorgeous city with some must-try eating hotspots. We’ve heard about how much revenue events such as Super Bowls and presidential debates generate for cities, think about how excited Salt Lake is to welcome you! Share some Twitter love.

I look forward to communicating with you next week!

28
Jul
16

Bonus content – Event Garde e-news – August edition

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Stephanie Wohlfert. Courtesy of Michigan Meetings + Events.

Q & A with Stephanie Wohlfert, meetings coordinator, MSAE

Q: Learn: What’s one subject you’d like to learn more about?
A: Nutrition Science – Throughout the last several years I’ve become more conscious about health and wellness and what my family and I eat daily. I focus on eating non-processed foods without all the fillers and preservatives. I have a very good understanding of why this is important; however, I’d love to take it to another level and understand the science behind it, too, so I can educate others as well.

Q: Network: Social media or face-to-face? Which form of networking is better and why?
A: Although I’m a fan of social media for so many other reasons, when it comes to networking, I think I’ll forever be “old school” in thinking face-to-face is the best form of networking. I know we are a lot busier in our personal and professional lives than ever before, but I’ll never get tired of physically attending a networking event to meet people in person. I feel that you can connect with people so much more on a personal level this way.

Q: Transfer: Please share with us a resource you just can’t live without.
A: I don’t read as many books as I’d like but my go-to book to keep me on track is “Secrets of the Obvious” by Harry Cohen. One of my colleagues gave me this book several years ago when I was very green in the industry and feeling overwhelmed with balancing my personal and professional life. Sometimes we get so caught up with the hustle and bustle of everyday activities that we forget the basics and how just focusing on a few positive changes will restore that balance!

Q: Tell us about an experience in which you learned something new and then applied it to your personal or professional life.
A: Ah, yes! Last year I attended the Convention Industry Council’s CMP “Conclave” and I’ll never forget the opening keynote speaker, Andy Cohen. His presentation was titled, “The Assumpt,” and it was all about the daily assumptions we make and how sometimes we treat our assumptions as truths rather than reality. Every time I hear or think the word “assume,” I now instantly think of why I should be more aware, keep an open mind and ask more questions.

Q: Which adjectives best describe you?
A: Dependable. I think I’ve been carrying around this adjective to best describe me for quite some time but I pride myself in always being reliable to those around me. Although I feel like I can always do more for people, I love helping out and doing things for others. I want my friends, family, colleagues and those I meet along the way to know they can always depend on me.




meet aaron

Association learning strategist & meetings coach. Founder & president of Event Garde. Passionate about cooking, running, blogging, old homes, unclehood & pet parenting (thanks to Lillie the pup).

meet kristen

Writer, editor, public relations professional. Digital content manager. Proud mom of three. Total word geek. Spartan for life.

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