It’s hard to believe today is the first day of November. How can that be?
Today kicks off what many of us consider a month of blessings. Check Facebook and you’ll see lots of people posting about things for which they’re grateful. And later this month, we’ll spend time with family and friends giving thanks for our blessings.
Then comes another day, after Black Friday and Cyber Monday, that encourages everyone around the globe to give back.
This year, #GivingTuesday is Nov. 29. Always celebrated the first Tuesday after Thanksgiving, it’s a global day of giving perpetuated by social media and collaboration. Often, organizations incorporate the day into their yearend giving campaigns. But that doesn’t mean giving can’t be done on a smaller scale.
Last year during #GivingTuesday, 700,000 people from 70 countries participated, raising $116 million.
According to a recent study by Blackbaud,:
- #GivingTuesday has had double-digit, year-over-year growth in online donations since 2012.
- Large organizations have received the most donations on #GivingTuesday but this trend is shifting.
- Faith-based organizations now receive the largest percentage of #GivingTuesday online donations.
- Online average gift amounts exceed $100 for most organizations on #GivingTuesday.
- About 17 percent of online donation form views on #GivingTuesday 2014
“Unlike 15 years ago when online giving first began to emerge, today’s donor embraces and expects a digital option for their charitable contributions,” Blackbaud said. “The online donation has matured even if organizations aren’t utilizing all of the established best practices. There are undoubtedly going to be lessons learned from #GivingTuesday successes that will be promoted and adopted by other organizations.”
At Event Garde, giving back is sewn into our fabric. Individually, all team members volunteer and/or contribute to organizations about which they’re passionate. For me, it’s the food bank in my area, my kids’ PTA, Boy Scouts, American Cancer Society and the Humane Society.
Collectively this year, Event Garde has given to Children’s Miracle Network and Kalamazoo Strong and we also participated in American Cancer Society’s Relay for Life.
Those are prime examples of causes and organizations to which companies can give on Nov. 29.
But even though #GivingTuesday is right around the corner, it’s not too late to plan. Those interested in giving can download toolkits and browse resources on the #GivingTuesday website.
In addition, MobileCause offers some strategies to help organizations get started.
- Create a branded, mobile-friendly platform to help your members and stakeholders participate.
- Collaborate with local businesses to match #GivingTuesday donations.
- Add a “donate” feature to your website or social media platforms.
- Organize a volunteer project in which employees and members can join together to make a difference.
Is your organization participating in #GivingTuesday? Tell us about it!