This month’s guest blog post is by Anne Bonney. She is a John Maxwell Team certified speaker, trainer and coach specializing in leadership and empowerment topics. Bonney has spent the last 20 years bringing this to leadership and educational roles with companies including Under Armour, Les Mills International, Town Sports International and The New England Aquarium.
Thanks to Bonney for submitting her post! If you have a guest post to share, please send it to email@example.com.
Managing and executing events is a tough job – one you can’t do alone. Event planners have to rely on the help of vendors, staff and sometimes volunteers to make an event successful. If everyone is on the same page, and they respect your leadership, an event runs like clockwork and it’s a beautiful thing! Everyone wants that…so how can you be that kind of leader?
- PROVIDE ALL THE INFORMATION: Create a template for your vendors, staff and volunteers that has all relevant information. Have others on your staff take a look at it to be sure it’s thorough. Try to create a standard template that you can use for each event.
- PROVIDE ROLE CLARITY: Assigning roles and making sure everyone knows their area of responsibility prior to the event will allow you to supervise the whole event while your staffers manage each moving part.
- Volunteers: Nothing is worse than showing up to volunteer and having nothing to do! Be sure that whomever is coordinating the volunteers has clear instructions and can give your volunteers all information before and during the event so they’re confident they had a positive effect on the success of the event.
- Staff: Everyone should have a clear job. They should know what they’re doing, why and what it’s going to look like when they’re successful.
- Assign captains so there’s one go-to person for each functional area of the event (registration, sponsors, AV and stage, food, talent, etc.). Once you’ve done that, and you’ve given the information and tools they need to be successful, empower them by letting them do their job!
- ROLL UP YOUR SLEEVES: Get in there when things get hairy. If things aren’t going as planned, be sure help get things back on track. When your staff and volunteers see you rolling up your sleeves and busting your butt too, they’re likely to work even harder for you.
- LEARN PEOPLE’S NAMES: People love to hear their names, and when the busy person in charge of a large event remembers their names, it has a huge impact. There are tons of techniques to help you remember names. It will make a HUGE difference in people’s commitment to your event.
- THANK EVERYONE: Without them, you’d be sunk, so tell people how much you appreciate their part in making the event successful. If you have the budget for a small gesture, even better, but a simple, well-timed “thank you, you’re making a difference” will go a long way in their commitment to you now, and how much they’re willing to help you in the future.
If you can do these things, your team will function like a well-oiled machine. And this will leave you free to deal with unforeseen challenges and create a team that’s energized and excited to be a part of your events.
Event Garde is a professional development consulting firm that employs a versatile skill set and a wealth of experience to create well-connected leaders. We’re committed to lifelong learning, for ourselves and for our clients, believing in its ability to produce transformational experiences that advance innovation. Sharing our deep knowledge, we’re dedicated to performance improvement for the professionals we serve and those who attend the events we facilitate.