Meeting and event professionals are raving about event apps, which allow everything from registration to hotel check-in to real-time social media conversation.
But if no one knows about an app, it’s worthless. The trick, according to Results at Hand, is to promote it.
Results at Hand just released “5 Steps to Successfully Launch an Event App,” an infographic with tips for gaining loyal app lovers.
The five steps: email marketing; website; publications; social media; and venue signage.
Think about these “steps” as touch points – the vehicles through which you reach your event attendees. While text can be different depending on the audience – you probably want fun text for social media but serious for your website – the goal should be the same: promote.
Email is an effective way to reach a large group of people, and with email, you can provide event participants with directions about how to use the app. Start with your registration list, but also, when you email people about attending an event, make sure to plug your app.
Thanks to Google, a company’s website is probably the first place event attendees looking for details will visit. So create a new section with details about the app. Or, better yet, let them download it from the website.
All written communications should include information about the app, especially program materials. For event guides, explain to attendees how to get the event schedule via your app. Or write a feature story about the app in your trade magazine.
Messaging may be different across social media platforms, but leading up to the event, use social networks to share app tips and submit feedback.
Tip from Results at Hand: Remember to have fun with your posts! Run a contest, start discussions, share setup pics and shout out to your speakers.
Signage should be placed around the venue and should display download instructions for the app as well as QR codes.