Thanksgiving is upon us, and soon we’ll be spending the day with family and friends, gorging on our favorite foods, watching football and talking about our many blessings.
Yep. Thursday kicks off the holiday season.
So now what? Try starting with “thank you.”
“This is a great opportunity for organizations of all sizes to show their gratitude for customers,” said John Foley, CEO of interlinkONE and Grow Socially. “With so many businesses taking advantage of the holidays, it can be difficult to create a message that stands out. While many organizations offer sales and discounts during the holiday season, try using a slightly different approach to show appreciation.”
Foley produced a short video offering tips for effective holiday marketing. He suggests rather than promoting your business, promote your giveback efforts. Or, better yet, give some props to one of your clients or members. And social media is a perfect platform.
Foley also suggests sending Thanksgiving cards – not just Christmas cards – to your customers.
If you’re looking for more ideas, Help Scout provides an awesome list of 25 original ways to say thanks. Some ideas: handwritten thank you notes; customer appreciation events at a local coffee shop; surprise office lunches for members; social media love on Twitter and Facebook.
But it doesn’t end there.
After Black Friday and Cyber Monday comes #GivingTuesday, a global day dedicated to giving back. This year, #GivingTuesday is Dec. 2. Just two years after launching, more than 10,000 organizations around the globe join forces to do good.
Efforts can be small or large. Coordinate a food drive. Make a financial contribution to a cause you support – and then ask a board member to match it. Host a day of service in your community.
And use social media. Use #GivingTuesday on Twitter to raise awareness. Retweet often. Ask your members to share their giveback efforts.
Whatever your organization does, make sure you communicate your efforts. Take photos and include them in your digital publications and post them on Facebook. Include short write-ups on your website. And most importantly, include information in your member communications.
Big or small, your efforts to say “thank you” and to give back reinforce that your organization cares about more than the bottom line. Your members will jump at the chance to belong to something inspirational, something larger than they can accomplish on their own.
“Letting your customers know you appreciate their business is the right thing to do, besides being good business sense,” wrote Ostari, an IT firm. “Telling your vendors you value them by saying ‘thank you’ is not just common politeness; it gives them a sense of worth to be appreciated, and it makes them try harder to give satisfaction. Show everyone you do business with they matter to you, and you reinforce a good relationship. Common courtesy is not common today, but it’s very much appreciated when it’s shown.”
And so, on behalf of Event Garde, thank you for your continued support. This year, Event Garde has reached some incredible milestones. Without you, we wouldn’t be here.
From the Event Garde team, Happy Thanksgiving to you and yours.