Bonus content: Event Garde e-News – May edition

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). If you’re not yet signed up for our quick, fun, easy-to-read tips, news and association industry information, click here to join our mailing list. 


Peggy Hoffman

Peggy Hoffman, president of Mariner Management and Marketing, LLC

Reflecting on the ASAE Great Ideas Conference

Peggy Hoffman, president of Mariner Consulting, attended the ASAE Great Ideas Conference, which was held March 8-11.

So what was her biggest takeaway?

Undoubtedly, associations are still in a muddle about what to do about membership, she said.

“We know the world is shifting – we can feel the rumbles – but we don’t really know what to do.”

A couple good examples: AIGA gave a presentation on its shift to a new membership model to draw millennials. And Turnaround Management Association is using its NextGen strategy.

Her second aha moment was that associations can build cool learning opportunities. She attended two active sessions – one swim and one spin – and a fun “Whose Session Is It Anyway?” session, which offered active learning.

What was your favorite part of the conference?


Q & A with Kristen Parker, Digital Content Manager for Event Garde

Kristen Parker

Kristen Parker, digital content manager, Event Garde

Q: When you’re not working for Event Garde, what keeps you busy?
A: My kids! I’ve got three kids – 12, 9 and 6 – all of whom are involved in sports and scouting. So we rarely have a night at home. I’m also PTA president at my kids’ school. Oh. And I have another fulltime job. I’m media communications manager for Michigan State University.

Q: If you could be any type of ice cream, what would you be?
A: Coffee with dark chocolate swirl. I’m a huge coffeeaholic and dark chocolate is my vice. Both are rich with flavor, but simple at the same time. I’d like to think that my personality reflects that – I’m fun-loving and vivacious, but low maintenance.

Q: If you were stranded on an island, what two things could you not live without?
A: I can’t stand not seeing my kids every day, so I’d say a picture of them. Also, I’m blind as a bat, so my glasses. Not very exciting, I know.

Q: What is your pet peeve?
A: Grammar mistakes! I’m a grammar freak, so incorrect grammar – written or spoken – drives me nuts. However, a close second is laziness. Life is too short to be lazy.

Q: What are your favorite things?
A: I have quite a few, but here’s the short list: snuggling at night with my husband of 14 years; tucking my kids in at night; the smell of burning leaves in the fall; Christmas morning magic; Michigan State University (I’m a proud alumna and I bleed green!); college football; and Lake Michigan summers.

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meet aaron

Association learning strategist & meetings coach. Founder & president of Event Garde. Passionate about cooking, running, blogging, old homes, unclehood & pet parenting (thanks to Lillie the pup).

meet kristen

Writer, editor, public relations professional. Digital content manager. Proud mom of three. Total word geek. Spartan for life.

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