What is the key to a successful event? (Hint: Engagement.)

Jennifer Sweet, CMP

This post is authored by guest blogger Jennifer Sweet, CMP. Jennifer is owner and lead coordinator of JS Event Consulting. Email: jseventconsulting.com

Throughout my years of event coordinating, that is a question I have been asked time and time again: “What is the key to a successful event?” A successful event? How do you really know what ratio of components equals a success? Many obvious things come to mind, such as the facility, speakers and proper equipment. However, the one element that stands out, leaves participants satisfied and turns an event into a real success is (drum roll please) engagement!

A couple years back, I attended a conference where the following statistics were presented: Attendees remember 25 percent of what they hear, 50 percent of what they write down and 75 percent or more of what they actively participate in. Think of it in terms of trying to learn a card game. If someone tells you the rules, you may remember bits and pieces. If you write down the instructions, they will sink in a bit more. However, if you actually play the game, you become involved. This helps you to remember the rules the next time you pull out the deck!

This idea works very much the same for attendees, legislators and members. The more active of a role they have in your organization, the better they are able to remember who you are, what you do and why your work is so important.

While so many components make up a truly successful event, engagement is particularly effective in providing individuals with a worthwhile experience. There are many innovative ways in which to engage your audience to ensure an experience that propels one’s desire to be actively involved. Involvement turns to investment and investment leads to the support of the continuous efforts made within your organization. This is, indeed, a true success!

So, what are you doing to engage attendees, legislators and members during your events?

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meet aaron

Association learning strategist & meetings coach. Founder & president of Event Garde. Passionate about cooking, running, blogging, old homes, unclehood & pet parenting (thanks to Lillie the pup).

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