Posts Tagged ‘trends

13
May
14

Good data, good decisions

analyticsBig data equal big opportunity.

It sounds simple, but for most associations, it’s not.

Think about all the data your association has at its fingertips: demographics of your members, conference registrations, product sales, vendor buying habits.

It’s a goldmine, right? But chances are, it’s untapped.

Data are crucial to associations’ decision making, so if an association has “dirty data” (vs. quality data), that’s a problem, said Elizabeth Engel, CEO of Spark Consulting, who recently co-authored a whitepaper with Peter Houstle, CEO of Mariner Management & Marketing, LLC, on evidence-based decision making.

“Much like a successful exercise program, a sustainable data quality management program must become a deeply ingrained institutional habit shared by every member of your team,” Engel said. “Achieving a clean, unified dataset that captures your key data points is a critical first step to implementing the type of evidence-based decision-making that allows you to most effectively allocate your limited resources to advance your mission.”

Elizabeth Engel, CEO and chief strategist for Spark Consulting, LLC.

Elizabeth Engel, CEO and chief strategist for Spark Consulting, LLC.

So where does an association start? Engel suggests answering three key questions:

1. What’s your association’s baseline? What is it trying to achieve? Where and how large is the gap between the two? The answers should be strategic, measurable goals, such as growing membership by 80 percent.

2. What drives success for your association? These are your Key Performance Indicators, the process-related metrics that determine how well your association is doing. So a KPI related to membership growth might be the retention rate.

3. Who are your customers and what do they need from your association? In other words, what do your members need to make membership so valuable that they’ll renew?

For example, think about your last conference. How does your association determine its success? Perhaps your event had the largest turnout in history, but what if several of those registrations were complimentary? Or what if your attendees’ buying needs didn’t match your vendors’ selling needs?

Simply put: When it comes to data, quality trumps quantity.

By themselves, data are just numbers. But inside those numbers are patterns and trends, which sometimes aren’t easy to spot. That’s why there’s a plethora of data visualization tools, i.e. graphs and charts, to help associations analyze data. Engel and Houstle list several examples in their whitepaper.

With such tools, associations can:

  • Plot members by region and overlay income demographics from the U.S. Census
  • Identify the most frequent sources of volunteers
  • Spot trends in member participation
  • Compare attendee profiles across event types
  • Detect common exit points in website visits across various member demographics

Take the Entomological Society of America (yes, bugs). Students comprised 30 percent of its membership, and as such, the association had been focusing on recruiting and retaining students.

But upon analysis, ESA discovered a large membership drop off after graduation. After analyzing membership data, it concluded that focusing efforts on student retention wasn’t paying off. So ESA revamped its membership efforts to retain all members, especially regular professionals, who bring in more revenue.

ESA’s new membership model is just one example of effective data mining. The whitepaper lists several others, such as ASAE deciding to stop one of its print publications.

Tell us, how does your association use data?

11
Mar
14

New data: Volunteerism at an all-time low

volunteer-11As parents, I think most of us want to instill in our children the importance of giving back. Thus the reason I’m PTA president, I teach Sunday School and chaperone field trips.

As a working mom, it’s sometimes hard to manage professional and personal commitments, but new federal government data suggest that we working moms volunteer the most.

That said, volunteerism is on the decline, according to a new report released Feb. 25 by the Bureau of Labor Statistics. The report found that volunteerism fell 1.1 percent in 2013, with a total of 25.4 percent of people reporting some form of volunteerism. This figure is the lowest since the bureau started the survey in 2002.

Data were collected through a supplement to the September 2013 Current Population Survey, sponsored by the Corporation for National and Community Service. The CPS is a monthly survey of about 60,000 households that obtains information on employment and unemployment for the nation’s civilian non-institutional population age 16 and older.

According to the report, about 62.5 million people volunteered at least once from September 2012 to September 2013, averaging 50 hours. And, as mentioned above, women volunteered more than men.

Surprisingly, while we’ve heard that Millennials and younger generations find volunteering important, 35 to 44 year olds volunteered the most, while 20 to 24 year olds volunteered the least.

Why? Because many of us in our mid-30s and mid-40s are parents. Specifically, the report found 44.5 percent of moms vs. 38 percent of dads volunteered. Religious organizations took the top spot for volunteering, followed by schools, sports groups or other youth extracurricular groups.

Other key findings of the BLS survey:

  • Married people volunteered at a higher rate
  • Those who achieved a higher level of education volunteered more often and were more likely to volunteer with multiple organizations
  • Part-time employees volunteered more than full-time employees
Peggy Hoffman

Peggy Hoffman, president of Mariner Management and Marketing, LLC

The data may be surprising, but it’s important for associations to keep them in perspective, said Peggy Hoffman, president of Mariner Management and Marketing, LLC.

“There isn’t clear indication of why [volunteer hours are down], but remember that this study looks at community volunteering, which is different from association volunteering,” she said.  “We do know that people have less time and more work responsibilities, so it makes sense that volunteering is down and will continue to be until we create accessible volunteering.”

So what’s the key, especially to attracting young, energetic volunteers?

Gen Xers are inspired by entrepreneurial approaches and celebrate individual effort and risk-taking, Hoffman said.

In addition, Millennials thrive on cross-mentoring with older volunteers, especially when it comes to technology, said Elizabeth Engel, CEO and chief strategist for Spark Consulting, LLC.

“This presents a terrific way to build relationships between the generations, to create micro-volunteering opportunities for your younger volunteers, to allow them to develop the professional skills they seek through volunteerism and for your Boomer volunteers to learn new skills as well,” she said.

But first you have to ask, Engel added. In fact, according to the BLS study, 40.5 percent of people volunteered because they were asked.

And feedback is just as important. Engel and Hoffman suggest asking what interests volunteers, and it can be done casually during drinks, a quick poll or during a conference call.

Elizabeth Engel, CEO and chief strategist for Spark Consulting, LLC

Elizabeth Engel, CEO and chief strategist for Spark Consulting, LLC

“You can ask people to suggest topics for your newsletter, magazine, blog, webinars or conference, or vote on topics others have suggested. You can ask people to rate an article or comment on a blog post. You can ask people to post a question or an answer to your LinkedIn group, private community or list serv.

“You can ask people to make a personal call to a new member, welcoming her to your association. You can ask people to serve as welcome ambassadors at your chapter events or as meeting buddies for first-timers at your annual conference. You can ask attendees to share their thoughts at a town hall meeting at your next event. You can ask people to take a poll or short survey. You can ask people to share your content through Facebook or Twitter. You can ask them how they’d like to contribute to your association. Truly, you’re only limited by your imagination,” Engel said.

For more ideas on attracting volunteers, check out this previous blog post about mission-driven volunteering.

What trends are you seeing in your volunteers? Are you surprised by the findings of the BLS report?

25
Feb
14

That’s so…2013

Each month, we’re asking editors and content producers to share with us what they’re writing about, upcoming trends and other behind-the-scenes must-haves for the association industry.

Julie Shoop

Julie Shoop, editor of Associations Now.

If you’d like to contribute, please contact Kristen Parker, digital content manager for Event Garde LLC, at Kristen@eventgarde.com.

This week’s guest blog post includes excerpts from “What’s Out, What’s In: Association Edition,” by Julie Shoop, editor of Associations Now.

Rebranding

Out: Aging brands
In: New names, fresh logos

Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. Cases in point: Lobbyists became government relations professionals; recording merchandisers became Music Biz. Associations in the fashion, mobile, supply chain, marketing and recycling industries hopped on the rebranding bandwagon as well. We’ll be watching for who’s up next in 2014.

Conferences

Out: Lavish meetings and events
In: Slim federal conference and travel budgets

There’s a new reality for associations serving industries that interact heavily with the federal workforce: Government meeting attendance isn’t what it used to be. The wave of scrutiny that started in 2012 with revelations about a lavish General Services Administration conference in Las Vegas grew higher this year as reports of excessive spending on meetings by the IRS and Department of Veterans Affairs came to light. With slimmer conference and travel budgets now written into law, association events will continue to take a hit. Associations will need to drive home the value of face-to-face meetings to government agencies that will be footing the bill with fewer dollars and congressional watchdogs looking over their shoulders.

Workplace Culture

Out: Constant collaboration
In: Time and space for solitude

This was the year when a “whole world of secret introverts” was exposed, and being quiet was suddenly cool. Thanks largely to Susan Cain, author of the bestselling “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” momentum is building for greater understanding of different personalities and work styles to leverage every staffer’s strengths in pursuit of business goals. It was an eye-opening message for associations, where collaboration is king. Remember the buzz around open workspaces to promote teamwork? Now, not so much.

Volunteers

Out: Long-term commitments
In: Micro-volunteering

Plenty of dedicated association volunteers share their time and talents in abundance year in and year out—but that’s probably a small group of your hard-core enthusiasts. Micro-volunteering is emerging as a smart way to expand your volunteer pool and build engagement among your less connected members. Got people who can’t commit to helping plan your annual meeting, but can spend a few hours being a conference greeter? This is for them.
Editor’s note: See a related blog post for more on this.

Advocacy

Out: Bemoaning congressional gridlock (was this ever in?)
In: Putting pressure on Washington

The government shutdown in October highlighted the power of associations to show policymakers the consequences of their actions—or inaction. From air traffic controllers to businesses to Head Start and Meals on Wheels, nonprofits sent volunteers, activists and cold, hard data to D.C. about the effects of the shutdown. Their collective message: This hurts everyone. Fix it.

Learning

Out: Expert-driven education
In: Peer-to-peer learning

With competition heating up from for-profit providers offering free or low-cost alternatives to association education programs, pressure to innovate in association learning mounted in 2013. While we don’t expect to see the traditional keynote address fall by the wayside anytime soon, associations are experimenting with decentralized learning formats where peers interact in smaller groups and more casual settings. Is a “learning village” right for you? Or if you need to beef up your online offerings, digital credentialing may be the ticket. You might be surprised at how motivating a digital badge can be.

11
Feb
14

Goodbye e-learning

TechStockPhotoAs a former journalist, I love data. And trend data are even better.

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele, founders of consulting firm Tagoras, imagine my delight!

Young or old, technology has redefined the way we learn and work. As 8-to-5 days at the office have slowly turned into 24-hour social media networking from the car and virtual meetings during the kids’ soccer practices, social media has filled in the gaps.

“The world of continuing education and professional development has changed dramatically in the past few years,” Cobb and Steele said.  “To meet member needs and stay out in front of the competition, you need to arm yourself with real data targeted to help you grow your programs.”

The 52-page Tagoras report provides such data, which were collected based upon a survey of 200 trade and professional associations. “Association Learning + Technology 2014” is designed to help association leaders strategize for a new learning landscape, while meeting their members’ needs for convenient and quick access to information.

There’s a goldmine of information in the report, which you can get for free if you subscribe to Tagoras’ free e-newsletter.

I’m sure the trends and data provided in the report will provide future blog fodder. But for starters, Cobb and Steele have abandoned the term e-learning and instead use the term technology-enabled or technology-enhanced learning.

Nearly all survey respondents – 88.7 percent – indicated they use some form of technology-enabled learning. The most popular form of such learning, according to the report: webinar.

As for social media, 33 percent of respondents reported using YouTube for learning programs, followed closely by Twitter (32 percent). Facebook was next, followed by LinkedIn. Nearly 37 percent of those surveyed indicated they have a mobile learning platform, and live streaming – rather than virtual conferences – seems to be an upcoming trend.

Another key takeaway: The majority of all respondents report technology has increased their revenue from educational offerings, but less than a quarter have a strategy in place to launch new learning platforms.

Cobb and Steel found organizations that consider themselves to be very successful:

  • Report increased net revenue from their education offerings as a result of their use of technology for learning.
  • Have a formal, documented strategy for their use of technology for learning.
  • Have formal, documented product development and pricing processes that cover their technology-enabled and technology-enhanced learning.
  • Offer facilitated online courses, gamified learning, virtual conferences and at least some mobile learning.
  • Use a learning content management system (LCMS).
  • Offer a formal credential (e.g., a certification or license), regardless of whether the credential is their own.

As the association industry transitions into technology-enabled learning, other trends will emerge, the report said. There will be:

  • Growth in implementation of learning platforms and their integration with other key systems, like association management systems.
  • A continued focus on professional instructional design to help ensure educational products are effective.
  • The slowly growing use of social media for learning and increased dabbling in emerging products, like microcredentials and massive courses.
  • An increase in competition that will, in turn, drive experimentation as associations look at how best to deliver more value.
  • The professionalization of the education function overall, as the adoption and integration of sophisticated technologies increase the demand for savvy, experienced leaders in the continuing education and professional development business.
Jeff Cobb and Celisa Steele

Jeff Cobb and Celisa Steele

“We want to see more associations develop and use a strategy to guide their use of technology for learning,” Cobb and Steele said. “Gut-level governance can work, but more consistent approaches empower staff all over the org chart.”

While all this may seem overwhelming, “Associations Learning + Technology 2014” is an incredible measurement tool for associations, regardless of size and budget. As associations plan educational programs, sessions and conferences, it’s becoming increasingly important that technology take center stage.

But it’s O.K. to start small. Maybe the answer is a hybrid conference – in-person and live stream. Or maybe it’s establishing a professional group on LinkedIn. Or perhaps smaller associations can establish a YouTube channel and provide “tips of the day.” (By the way, this is a great project for interns, who love to create videos and are social-media savvy.)

The point is: Don’t be afraid to taste technology. And don’t leave your clients and members hungry or with a bitter aftertaste in a world full of ripe and delicious technological treats.

So, tell us, are you embracing technology-enabled learning? How do you incorporate technology into your matrix of educational opportunities?

16
Jul
13

Thinking and thriving

Jeff De Cagna

Jeff De Cagna, founder of Principled Innovation LLC

As I wrote last week, this month I’ll be exploring some shifts in association management that some might say are extreme.

To start us off, I spoke with Jeff De Cagna, founder of Principled Innovation LLC. From what I gather, he’s perhaps one of the most respected experts on new thinking.

After serving as an association executive for more than 10 years, De Cagna launched his company in 2002 to challenge association boards, CEOs and executives to build their organizations to thrive in an uncertain future.

“Simply doing more of what your association has always done definitely is the wrong answer,” De Cagna said.  “It never has been more important for associations to imagine a different future for themselves [while also] gaining a richer, more intimate and more empathic understanding of their stakeholders’ most desired personal and professional outcomes. With this kind of deep insight, associations can break free of the past and reorient their strategic priorities for the future.”

De Cagna is author of the e-book “Associations Unorthodox,” which discusses six shifts in thinking. It lays the groundwork for new strategies and helps association leaders plunge into a future that may seem murky, at best. Associations can no longer rely on membership to survive, and De Cagna explains why.

Below is my Q and A session with De Cagna. For follow up, you can reach him at jeff@principledinnovation.com and follow him on Twitter at @pinnovation, using #assnchat.

Q: What inspired you to write “Associations Unorthodox?”

A: Quite honestly, I was very concerned about the advice being given to association leaders about how to build organizations that will thrive in the years ahead. Much of that thinking remains firmly embedded in the traditional assumptions of association management and fails to recognize the relentless speed and intensity of the societal transformation currently in progress. What’s going on now is not more of the simple linear “change” to which we’ve become accustomed. Instead, we’re experiencing something much deeper, which I’ve come to call “The Age of Transformation.” And it’s not going away anytime soon.

So I wanted to make a strong statement about the need for association leaders to think and act beyond orthodoxy if they want to create the opportunity for their organizations to thrive.

Q: Who should read this book?

A: The primary audiences are association boards, CEOs and C-Suite executives, but I like to think “Associations Unorthodox” is appropriate for anyone who’s serious about creating a more vibrant future for associations. And frankly, given the shifts I’ve outlined in the book, the more stakeholders who read it, the better. We need to continue the conversation about what it will take for associations to grow,  and we need to include as many different voices as possible in that dialogue. That’s the only way we’ll be able to challenge our community’s most deep-seated assumptions and begin to create what’s next.

Q: Among the six shifts presented in the book, you encourage associations to “go all in on digital” and focus less on in-person meetings. Do you think face-to-face events are obsolete?

A: Absolutely not. People still want to make face-to-face connections and that will never change. However, I do think there are far too many meetings. Association stakeholders are much busier and much more protective of their precious personal time. Meanwhile, their employers are trying to control costs, leaving fewer dollars to attend meetings, and those budgets are always among the top targets for reduction or elimination.

As such, association leaders need to give serious thought to having fewer, more meaningful gatherings that are worth the investment of time and financial resources for their stakeholders. Keep in mind that only a relatively small fraction of most associations’ stakeholders actually attend their in-person meetings. To reach more of their current and future stakeholders, then, associations must make more significant investments in the creation and delivery of new value in digital form. These investments are long overdue, and they are an essential part of reorienting association business models for the 21st century.

Q: How do you respond to committed advocates of face-to-face interaction who believe that it can’t be replaced?

A: We need to move beyond the fine debating points and get to a more fundamental question: What can our stakeholders actually afford? And, again, I’m not just using the word “afford” in a purely financial sense. Time away from family, the office and customers are also costs that our stakeholders must bear. So while in-person interaction may well be superior, and our stakeholders may prefer it to other forms of interaction, they still may not be able to afford it. And yet we still need to create value for these stakeholders, even though we may never see them. Going all in on digital is a necessary step in that direction.

Let me add that it’s a long-standing association orthodoxy to view people who attend events as the most loyal and committed stakeholders in our organizations. Indeed, in many associations, stakeholders who don’t show up at meetings are an afterthought, except at renewal time.  As our organizations come to fully embrace their digital futures, however, association leaders will need to flip this orthodoxy and stop thinking of in-person attendance as another test of stakeholder fidelity.

Q: The transition you’re describing will be difficult for many associations to make. What advice can you offer to their leaders?

A: While “it’s an opportunity to network” might be a generic value proposition for a meeting, the value conversation might be something like, “How can we collaborate to make a face-to-face gathering a more meaningful and viable option for you and other stakeholders in your network?” And we should be clear that the value conversation is not about doing another survey. Quite literally, it’s about creating opportunities for direct and meaningful conversations with the association’s current and future stakeholders and their distributed networks of connections. The learning developed through these conversations will help leaders evaluate and choose among opportunities based on an empathetic understanding of stakeholder problems, needs and outcomes.

To fully embrace digital, I really believe senior staff and voluntary leaders need to flip the orthodoxy that technology represents nothing but expense for the association. On the contrary, in today’s environment of social, mobile and cloud computing, thoughtful investments in technology will create appreciating assets on which associations can capitalize to create and deliver new value and capture new revenue streams over time.

Q: You’re speaking at ASAE’s Annual Meeting in Atlanta next month. Will you be discussing any of the issues raised in “Associations Unorthodox” in your session?

A: Indirectly I suppose. My learning lab on Why Boards Are Killing Association Business Models will take place at 3:15 p.m. Aug. 4. The session is based on the article I wrote on this topic for the March 2013 issue of “Associations Now,” and I will explore five reasons why most boards are underperforming as business model stewards for their organizations. In addition, I will share some “next practices” boards can adopt to more deeply integrate business model thinking into their governing work.

In “Associations Unorthodox,” I make the case for building a strategically legitimate board as one of the six shifts. There’s simply no question that embracing a 21st-century sensibility is essential for boards to establish their value to stakeholders.

So while my learning lab at ASAE13 is not explicitly about the book, some key themes from it certainly will come up during our conversation. I know it’s going to be a fun session!

09
Jul
13

Extreme trends or the new normal?

ASAE Online Engagement Center

An online engagement center at the 2012 ASAE Annual Meeting. Photo courtesy of ASAE on Flickr.

A couple years ago, I was sitting at my desk when I got a text message from my dentist with an appointment reminder.  So naturally, I checked Facebook, which encouraged me to “like” his page. Yep. Even my dentist has climbed aboard the social media bandwagon.

The truth is, I’m a customer, and these days, I text rather than talk and my smart phone works harder than my laptop. I check news on Twitter and connect with friends on Facebook. Good observation for a dentist, right?

But it’s not just my dentist. It’s my doctor, my employer, my grocery store, my gas station.

Times are changing. And this is how customers operate. In a 24/7 plugged-in  society, businesses need to embrace change and welcome technology.

Some might say this is extreme. But is it?

This month, I’ll be writing about a couple trends that could help associations remain viable – perhaps even become more profitable – in a constantly changing world. I’ll talk to two experts in innovation, Jeff De Cagna, founder of Principled Innovation LLC, and Sarah Sladek, founder of XYZ University. Both strategists have graciously agreed to share some of their much sought-after advice.

De Cagna’s book, “Associations Unorthodox,” may one day redefine association operations. In the e-book, he lists six radical shifts toward the future. Especially of interest to association professionals: Go all in on digital.

De Cagna argues that face-to-face experiences are becoming obsolete.  By offering more digital platforms, associations will better engage and serve their members in the methods they prefer. Gone are the days of 10-page newsletters and here to stay are the days of SMS alerts.

And it seems American Society of Association Executives is listening.

During its annual meeting, which will be held Aug. 3-6 at the Georgia World Congress Center in Atlanta, ASAE will engage and connect members – even if they can’t attend physically. For example, ASAE Annual Meeting Daily Now will be blogging about the event. And, by the way, if you want to join the blog roll, you can do so.

The Twittersphere will be buzzing with tweets, Instagram photos and hashtags during the event. You can follow along on Twitter using #asae13  and the handle, asaeannual. Also, ASAE is collecting a list of Twitter handles, and is asking people to join the Twitter roll, even if they don’t plan to attend. And, of course, there’s Flickr.

I’ll ask De Cagna what he thinks about all this, so stay tuned.

Next up will be Sladek. Her book, “The End of Membership as We Know It” explores the new challenges and opportunities facing organizations. Membership isn’t dead, she argues, but associations must look toward the future.

This should be an exciting month of blogging! I know there will be counterarguments and hesitations, but fostering conversation is what this blog is all about. So until next week, I hope you’ll spill it here.

What trends are you noticing? Are you embracing social media? Is there anything you’d like me to ask these two great minds of change?

04
Jun
13

A new face, a new format and all things ORGPRO

Kristen Parker Digital Communications Manager

Kristen Parker
Digital Communications Manager

It’s every blogger’s worst nightmare. You have the ideas, the insights and the expertise to share, but your “day job” prevents you the necessary time to sit down and actually write the posts. And, as we know all too well, the world around us isn’t so forgiving. Regardless of our busy schedules, each news cycle is filled with countless stories and events that both inspire and influence our work.

Therefore, the time has come to make a deliberate and exciting change to the Event Garde blog. I’m pleased and humbled to introduce to you today both a new face and a new format.

First, I’m delighted to announce that Kristen Parker has joined the Event Garde team as our digital communications manager. Since 2008, Kristen has worked as a communications manager for Michigan State University, serving in the university’s central public relations office. Prior to her current role, she was the alumni relations director for the MSU College of Education.

Kristen is experienced in several key communication disciplines, including publications, print media, media relations and issues communications. She is the former editor of an international trade publication and the former communications director for a nonprofit health care association. Likewise, Kristen is a 2000 graduate of MSU’s journalism program. Go green!

But far more pertinent to you is this: Kristen is a storyteller by trade – in fact, she’s been writing and editing professionally for 13 years. She looks forward to keeping you abreast of the issues, trends and must-knows that define our profession. Together, we hope that you’ll find some words of wisdom in the blogs we post, and we also hope that you’ll share with us ideas about what you’d like us to explore.

Second, it’s all about the format. Moving forward, we’ll select a new theme each month. This will allow us the time and the space to focus on the issues of importance to you. Assuming everything goes according to plan, we’ll share a new post with you each Tuesday. And the posts themselves will also get a facelift (just in time for spring). In practice, following is what the new format will mean to you:

  • An original post from me introducing each month’s theme
  • Two posts from Kristen based on interviews with industry leaders
  • A behind-the-scenes guest post from someone “in the know”

So, as we prepared to jump-start the blog with a new purpose and a new approach, it was clear this launch should focus on ORGPRO. As you likely know, I’ve served as the chair of the ORGPRO 2013 Program Committee for the last year. I’m particularly excited about next month’s event because of the renewed focus on quality learning opportunities during both the keynote and the breakout sessions.

Therefore, here’s what you can expect for the balance of this month on the Event Garde blog:

Finally, we want to engage with you even more in the coming months. So, please don’t be shy; be sure to tell us what you think. If you have a recommendation for a topic we should tackle or an interview we should schedule, let us know via your comments or shoot us an email at info@eventgarde.com. Likewise, don’t be afraid to sound off – good, bad or indifferent. We want to hear from you.

And should you ever wish to serve as a guest blogger, we welcome both your interest and your enthusiasm. Above all, the Event Garde blog hopes to earn your confidence as a trusted source for reliable industry news and information affecting the association, professional development and meetings communities. We hope you’ll join us on this exciting journey.




meet aaron

Association learning strategist & meetings coach. Founder & president of Event Garde. Passionate about cooking, hot yoga, blogging, old homes, unclehood & pet parenting (thanks to Lillie the pup).

meet kristen

Writer, editor, public relations professional. Proud mom of three. Total word geek. Spartan for life.

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