Remember the TV show, “The Jetsons?” The funny robot housekeeper who talked back and the fancy buttons that made everything fly?
I loved it.
O.K. So maybe life won’t be that exciting 17 years from now. But I think George Jetson – or Hanna-Barbera I guess – was on to something.
Think about it. Seventeen years ago, I was in college, using dialup Internet to do research. There wasn’t Facebook or Twitter. And I used the phone to talk, not text.
It’s amazing how far technology has come. So imagine what’s in store for the year 2030!
“Technology will specifically shape and challenge the meetings industry by 2030,” according to the German Convention Bureau. “The Internet, social media and mobile devices are the sources of this transformation.”
Recently, the bureau published, “Meetings and Conventions in 2020: A study of megatrends shaping our industry.” The study examines eight megatrends – globalization, demographic change, shortage of resources, urbanization, feminization and diversity, technology in work and life, sustainable development, mobility of the future and safety and security – to paint a picture of what the industry might look like in 2030.
I know what you’re thinking – it’s Germany, so why should I care? But Germany is second only to the U.S. as a meetings and conventions location, according to the bureau. And while it’s true that demographic trends may be different in Germany, issues such as technology and knowledge transfer apply globally.
Obviously, I can’t write about all the trends here. But there are some key points of the study that are worth highlighting.
First, technology is a blessing and a curse. Infrastructure – meaning the venues that host conventions and meetings – will most likely change to accommodate more complex technology needs. As people become increasingly dependent on mobile news and social networking platforms, conference and event planners will look for facilities that are keeping pace. For instance, conference rooms will be better prepared for virtual speakers (i.e. webinars) and digital white boards. Of course, by 2030, who knows what fancy tools we’ll have? But one thing is for sure: Venues must follow the trends or they’ll lose business.
As we become an increasingly interconnected world, knowledge of other languages and cultures will be crucial, the study found. This means conference and event planners, caterers and wait staff may be expected to expand their global prowess. They may have to travel more. Learn a language. And adopt a love of lifelong learning. By 2030, these could be employer expectations, rather than suggestions.
Along the same lines, the meetings and convention industry will gradually become more diverse, according to the study. And this means accommodating a variety of physical and social needs. An extreme example cited in the study: service robots in buildings. They may clean buildings, work security and help older guests get around. Sort of like Rosie from the Jetsons.
The German study predicts by 2030 more older adults will attend meetings and conferences. People may work into their 70s by then, since retirement may one day become a financial luxury. So, the German Convention Bureau said the industry has to consider the needs of the older generation.
Another finding: Sustainability will become increasingly important. By 2030, environmental responsibility will soon be a top factor when businesses are choosing venues. In other words, certification systems (i.e. LEED certification) will be valuable, as will barrier-free accommodations.
The year 2030 may seem far away – as it did when we were kids watching “The Jetsons.” But as we parents know, time flies. So if you’re more like Fred Flintstone than George Jetson, get ready.