Event Garde is a professional development consulting firm based in Grand Rapids, Mich. that works with association leaders who want to deliver dynamic, meaningful and compelling education and networking experiences. Our clients manage leading trade associations and individual membership societies across the United States (local, regional, state, national and international). As the premier source of expert advice and innovative solutions in strategic planning, instructional design and meeting management, Event Garde helps inspire attendee learning, engagement and community, while promoting superior business outcomes.

  • Strategic planning. We develop education blueprints to reimagine a signature event or an entire annual meetings calendar. Constituent needs and core competencies, along with environmental cues and organizational capacity, help determine optimal program offerings.
  • Instructional design. We create instructional experiences, both face-to-face and online, that make the acquisition of knowledge and skill more efficient, effective and appealing. The five-step process includes analysis, design, development, implementation and evaluation.
  • Meeting management. We build member-focused programs that contain costs, maximize resources and demonstrate value. Attendees participate in innovative learning and networking experiences while planners gain a creative, resourceful and seasoned partner and mentor.

And while we are consultants first, sharing knowledge is second nature. Therefore, we are also available for speaking engagements, content curation and project management. For more information, download the Event Garde brochure or visit our website.


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meet aaron

Association learning strategist & meetings coach. Founder & president of Event Garde. Passionate about cooking, hot yoga, blogging, old homes, unclehood & pet parenting (thanks to Lillie the pup).

meet kristen

Writer, editor, public relations professional. Proud mom of three. Total word geek. Spartan for life.

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