Archive for the 'Professional Development' Category

03
Dec
14

Instructional Design: The New Normal

I fled this week from the blustery temperatures of Grand Rapids, MI to a warmer climate in Dallas, TX. Always the bridesmaid (facilitator) and never the bride (learner), it was a chance for me to turn the tables and become a participant in ATD’s Master Instructional Designer Program.

IMG_0784It all started at Gerald R. Ford International Airport. I was booked on a non-Delta flight with a brief stop in the Bermuda Triangle (otherwise known as Chicago). For some reason, my flights through Chicago are always delayed – or, in this case, canceled.

Nevertheless, I found myself on a direct flight to Dallas six-and-a-half hours later. Other than a screaming toddler, the flight was relatively low-key. I digested much of my pre-course reading assignment before landing just yards from an occupied gate. After what seemed like an eternity, the other plane departed.

By the way, is this the new normal of airline travel? I still remember as a kid traveling with my grandmother on flights that were nearly empty. At that time, I had my pick of an entire row, not a measly seat.

IMG_0785But I digress. While the cool evening air and the endless road construction tricked me into thinking it was all a dream, the elegantly decorated hotel lobby pleasantly surprised me. If you follow me on social media, you know just how much I’m digging the magic of the holiday season this year.

Which brings me to today: day one of the program. If you’re not familiar, ATD stands for the Association for Talent Development and the Master Instructional Designer Program is a three-part credential comprising:

  1. A self-directed review of instructional design basics;
  2. A three-day face-to-face intensive learning experience; and
  3. An elective and a learning project.

So, what is instructional design? Fundamentally, it’s a systems approach to analyzing, designing, developing, implementing and evaluating any instructional experience. Put another way, meeting professionals often focus on meeting management and logistics (e.g., food and beverage, AV and function space) while instructional designers focus on the content presented.

Think back to the last conference you attended. Do you remember what you had for lunch? I bet it was a chicken dish of some sort. Now really think about the sessions themselves. Answer “yes” or “no” to the following questions:

  • Were the speakers well prepared?
  • Did they hold your attention?
  • Did they draw upon your prior knowledge?
  • Were you aware of the learning objectives?
  • Was the content well organized? Well delivered?
  • Did you participate in an activity that tested your proficiency?
  • Did you receive feedback about your performance?
  • Have you applied this knowledge to your workplace?

IMG_0787If you answered “no” to a majority of these questions, I’m guessing your experience was less than desirable. It’s also likely that an instructional designer could have improved the sessions by coaching/mentoring those speakers in the elements that result in quality instruction.

Now think about the education sessions your organization offers. How would your attendees answer the questions above?

Whether you mostly utilize industry speakers or professional speakers, it’s likely they have content expertise. That is, they’re recognized as thought leaders within their respective industries. They’re generally not instructional designers, though. That is, they’re not familiar with adult learning, cognitive processing, learning styles and learning objectives – all of which are just the tip of the iceberg.

So, on Feb. 26, 2015, I’ll be further exploring what this means to associations in a webinar I’m developing for the Michigan Society of Association Executives. I hope you’ll save the date and plan to join us. I promise to answer the question, “What’s in it for me?” I’ll also help define what’s in it for your organization. Ultimately, instructional design is the new normal. Without it, you simply have chicken, chairs and water.

11
Nov
14

On screen or in a chair?

webeventMost of us would agree there aren’t enough hours in the day to get everything done. The email inbox is always full. Meetings seem to pop up on the calendar. And deadlines continue to loom.

Then, if you’re a working professional with kids, you have to balance sports, clubs, carpooling and snack schedules.

It’s exhausting.

No wonder so many of us are spending less time away from our offices and our families to attend professional development events or other workplace functions.

It seems associations got the memo as the industry experiences a slow uptick in virtual events.

Last week, consulting firm Tagoras released Association Virtual Events 2014, a survey of associations’ use of virtual conferences, trade shows and other events. Conducted in August, 33 percent of the 112 respondents indicated they have offered a virtual event. And about 21 percent indicated they plan to offer such an event in the next 12 months.

Tagoras found there are three standard technologies for virtual events: webinar or webcast tools for presentations; communication tools to allow for real-time conversations among participants; and document and resource sharing of event materials.

So why the boom? More than 75 percent of respondents said they offer virtual events for members who can’t attend an association’s place-based events. Tied for second place were “to be seen as offering cutting-edge technology for members” and “to support an overall strategy to deliver more services online.” The third most popular reason for offering virtual events? To reduce costs for attendees.

Jeff Cobb and Celisa Steele

Jeff Cobb and Celisa Steele, co-founders of Tagoras

“These motivations clearly reflect necessity — organizations see a need to provide more options as travel budgets are trimmed and time becomes an increasingly precious commodity for members — but they also reflect a willingness to experiment,” study authors Jeff Cobb and Celisa Steele wrote. “Many association professionals are embracing virtual events even before their members ask for them, and they’re doing so as part of an overall strategy built on online service.”

Obviously, virtual events aren’t for all associations, and several have yet to embrace the growing technological trend. Cost and complexity of technology were the top reasons for not going virtual, while concerns about cost ranked No. 3.

At the same time, most of the respondents indicated a virtual event has to be self-sustaining to be worth the investment, while 50 percent reported a virtual event should drive revenue. And most associations reported they charge both members and nonmembers to participate in a virtual event.

“Over time, we think associations will grow more adept at estimating realistic costs and determining a plan for covering those costs, whether through registration fees, sponsorships or both,” Cobb and Steele said. “That said, there’s skepticism on the sponsorship front.”

And then there’s fear of the unknown. Will virtual events cause a decline in attendance at an association’s traditional event? Tagoras doesn’t think so.

Is it possible to learn as much remotely as it is sitting in a room with colleagues, listening first hand to an expert? Data seem to swing both ways, but nevertheless, convenience sometimes wins.

(An editorial sidebar: Multitasking and distraction are justifiable concerns. But attendees will likely check email, text and tweet regardless of where they are. Just my two cents.)

LearnwithMouseTake a look at the stats Tagoras compiled about its survey. It seems virtual equals value.

  • While 58 percent of those who haven’t undertaken a virtual event cite technology concerns as a perceived barrier, 90 percent of respondents who have held a virtual event describe themselves as very or somewhat satisfied with the ease of use of the technology.
  • Some 58 percent of those who haven’t held a virtual event cite concerns about costs, but 74 percent of those who have held a virtual event describe themselves as very or somewhat satisfied with the cost of the technology. And 60 percent characterize themselves as very or somewhat satisfied with the revenue generated by the virtual event.
  • Some 46 percent of those who haven’t held a virtual event cite concerns about attendance, but 76 percent of those who have held a virtual event describe themselves as very or somewhat satisfied with attendance.

“We are still in the early days of virtual events as a trend, but the use of this format across a diverse range of organizations — and its continued use by most who have tried it — suggests that virtual events will become a mainstay of association education and events going forward,” Cobb and Steele said.

So what do you think? Does your association offer a virtual event? Tell us about it.

04
Nov
14

Call for Presentations: Dead or Alive?

call-for-presentations-openA colleague recently posted this question to a professional development discussion board I enjoy reading:

In the past few years, we have been receiving fewer responses to our call for papers. Has anyone had any success with any incentives to increase the number of submissions received?

Following are two lightly edited responses I posted in follow-up:

Response 1

You’re experiencing a trend, I believe, that most other associations are experiencing, as well. That is, fewer responses to your call for papers and even fewer, likely, quality responses. And by “quality” I mean different, leading-edge, innovative and engaging presentations.

“The new normal” is shifting to a process whereby a cross section of the association’s membership comes together as a conference task force or education committee and:

  1. Brainstorms what topics the members should be hearing at XYZ meeting (based upon the anticipated audience and conference goals/objectives).
  1. Identifies the most qualified and diverse individuals to present those sessions.
  1. Works with those individuals to co-create an experience with both quality content and quality instructional design (e.g., visuals, handouts, activities).

I hope this helps spark some ideas of how you might tweak the process within your own organization to ensure the “right” content at your next event.

Response 2

I’ve also used a more crowdsourced approach. It looked something like this:

  1. Send out mass survey to anyone and everyone our association had a relationship with. The survey generally maxed out at five questions. We posed questions focused less on what people have seen or heard before and instead asked questions that attempted to identify needs (vs. wants). The most popular questions were always: “What keeps you up at night?” or some similar iteration asking people what workplace challenges they’re currently facing. Questions seeking recommendations (e.g., speakers and topics) were phrased to encourage new, leading-edge, innovative, different speakers and topics that maybe we hadn’t featured before.
  1. I would boil down all of that data into an executive summary matching like recommendations, topics, speakers, etc.
  1. We would pull together a diverse cross section of key stakeholders asking them to help us interpret and prioritize the responses (e.g., What does this mean? Is this really a big need? Does this warrant an hour-long session at our annual conference or a full-day retreat?).
  1. With that information in hand and summarized, we engaged our education committee to “address” these needs in terms of placement throughout the annual education calendar. With their help, we would then secure speakers and share with them the actual needs/learning objectives identified throughout this process.

crowdsourceUtilizing this approach, however, I have a few cautionary tales:

  1. Attendees often can’t distinguish what they want vs. what they need. It’s our responsibility as educators to find and provide the balance.
  1. Attendees, when asked to recommend topics and speakers, are often recommending what they’ve seen/heard before. In my experience, education committee members may be participating in and attending multiple conferences a year – in which case we may be getting referrals that we’ve not seen/heard before. Additionally, if these are truly education or professional development folks, they likely know a quality speaker/presentation when they see one – which is good for us. On the flip side, attendees with little knowledge in this area may not be suggesting the right balance between quality content, quality speaker and quality presentation style. Likewise, their total experience with speakers/presentations may be limited (meaning the recommendations are simply a recycling of our own past conferences or those of our competitors).
  1. Finally, I always caution voting on topics or content leaders when it comes to education. It often becomes a popularity contest vs. a well-constructed and well-balanced education event with the right and diverse mix of speakers and content.

Anyway, thanks for sharing. Best of luck as you dig into this crowdsourcing process. You’ll have to let us know how it turns out.

Just the Facts

According to a study conducted by Event Garde in collaboration with the Michigan Society of Association Executives (MSAE) in 2012, when asked how many months before their 2011 major meeting associations closed their call for presentations, a majority of respondents (54%) indicated they did not issue one for this meeting. An additional 17% reported Four to five months; 11% reported Eight to nine months.

So what process are you adopting in 2015: a call for presentations, curation, crowdsourcing or some combination of the three? If you’re approaching content development in a new or unique way, we’d love to interview you for a future blog post or newsletter feature.

07
Oct
14

Don’t let your speakers get schooled by a 4 year old

preschool_blocksMy oldest niece began preschool this fall in North Carolina. As you might expect of any proud uncle, I check-in with my sister frequently for updates on the latest developments in class. What have they discussed? Where have they gone? Is she making friends? Is she a confirmed genius yet? What’s her teacher like? Any funny stories I should know about (secretly hoping that there are)?

Apparently, she’s the golden child. The only trouble she’s committed since the start of the school year is actually attributable to her mother. You see, my sister’s a bit of a diva. She sends my niece to school in perfectly coordinating accessories. This sometimes includes sandals that don’t actually comply with the school’s closed-toed shoe policy, which has apparently been instituted to keep the clumsy children from hurting themselves during recess.

So, I know what you’re thinking: How big a problem could this really be? As a kid, I often remember getting only one opportunity to correct undesirable behavior – or else. My sister, on the other hand, thinks there are exceptions for cute shoes. Needless to say, there’s been more than one reminder sent home. Add to that my niece’s fondness for dresses and you can just imagine what getting ready in the morning must look like in that household.

But I digress. As a learning professional, I’m also curious about what my niece is learning. Lately, it’s all about the show and tell. And why wouldn’t it? Getting kids up in front of their classmates at a young age is a terrific way to build their confidence for future speeches and group presentations. And to ensure their success, simply ask them to talk about things they love – their family, their toys, their summer vacations and the like.

This isn’t so dissimilar from how I often begin learning labs and workshops of my own. Introducing simple attendee primers (e.g., What is your favorite fall tradition or pastime?) during sessions I facilitate encourages low-risk introductions among participants, breaks the ice and ultimately sets the tone for deeper, more meaningful conversation about the topic at hand.

Recently, my niece was asked to bring something in to her class for red show and tell day. Ultimately, she settled on a red stuffed animal named Clifford. You may be familiar with him. Leading up to the big day, my sister asked my niece what she was planning to say about Clifford. And, believe it or not, my niece had prepared a speech – one she had come up with all on her own and would repeat time and time again with little variation.

Of course, you can only imagine how disappointed I was to learn there was no video evidence of this very first class “speech.” My sister did, however, take a follow-on video of my niece giving a similar presentation about her stuffed animal, Foxy. While the quality of the video wasn’t share-worthy, I’d like to provide here a transcription of what she said.

What-Does-The-Fox-Say2Hello, ladies and gentlemen.
This is Foxy, my fox.
He likes to play with me and I like to snuggle.
Thank you ladies and gentlemen.
Bye!

At first blush, I bet you’re wondering where she came up with that ingenious opening and closing. I do, too. I promise I’ve not been coaching her. My friends think she’s itching to go on the road with me. But let’s dig beyond the cute rhetoric for the implications this speech has on our own association speakers.

  1. Do you know what your speakers are going to say before they say it? You wouldn’t put my niece, however smart, in front of your board of directors without a trial run. Why would you allow your speakers to “educate” your attendees without first understanding their qualifications and, more importantly, what they intend to say.
  2. Do you coach speakers beforehand to ensure accurate/engaging content? Whether this is one-on-one, in a small group setting or via webinar, industry speakers often don’t have training in professional development. They’re content experts. So gather and share your best PowerPoint slide recommendations and hands-on exercises for optimal outcomes.
  3. Do you take good care of your speakers to ensure they have an enjoyable experience before, during and after your program? Pre-program, clear and succinct communication is key. Let the who, what, where, when and why guide you. During the program, think creature comforts such as water at the podium and/or a nice room amenity.
  4. Do you provide your speakers with feedback in a meaningful and positive way? We often collect it. But when it comes to compiling it and summarizing it into something useful, we usually fall short. Take the time to organize session feedback and compare it to the overall conference evaluations. Share this information with your speakers and elaborate wherever possible with suggestions for future improvements.
  5. Do you encourage speakers to go off script to assess and meet the needs of your audience? Most anyone can get up in front of a group of people and deliver a scripted presentation. But it’s the more seasoned and experienced content leader who can dump the script to meet the learners where they are, even if this means a little improv.

I believe we’re at a crossroads. The content our associations offer must be topnotch if we intend to compete with the countless other continuing education providers that are fast on our heels. There are just too many learning and networking opportunities available today for ours to miss the mark and remain sustainable. Our speakers and their messages are simply too important to leave to chance.

It’s up to all of us – staff members, volunteer leaders and consultants – to institute best practices when it comes to the development of our education content. “We’re too busy” and “we’re just planners” are not valid excuses. We must utilize tried and true instructional design strategies, as well as lessons learned from both neuroscience and biology, to create experiences that promote knowledge acquisition, retrieval and, ultimately, learning.

What are you committed to doing differently this month?

06
May
14

Back to basics: Education programs

photoI recently facilitated two sessions on meeting planning and professional development for the Michigan Society of Association Executive’s (MSAE) Academy of Association Management. It’s again a reminder of the important intersection and relationship between learning and logistics, particularly as it relates to association education programs.

The course content primarily focuses on two chapters of Professional Practices in Association Management, Second Edition: Chapter 26 on education programs and Chapter 32 on meeting planning and management. Additional insights were gleaned from The Meetings Report jointly published by Event Garde and MSAE.

Following introductions and an outline of the day’s learning outcomes, I shared four big ideas that represent the importance of education to our organizations:

  1. Meetings represent a significant and increasing proportion of association revenue.
  2. Significant percentages of association memberships attend annual meetings or trade shows.
  3. Members believe the most important function of an association is to provide training and professional development.
  4. Six of the top seven reasons identified by association leaders as the reason people join are related to meetings. (Note: The final reason is related to advocacy.)

For a long time, planners have been tasked with coordinating chicken and chairs. Perhaps this is an oversimplification of their role as logistics managers; however, it’s clear that for many they’ve had little to no experience in instructional design, speaker coaching and content development. And most aren’t afforded a seat at the executive leadership table.

I firmly believe that moving forward our meetings personnel must have skillsets in both logistics and learning if they’re to find and cultivate successful association careers. As members become more sophisticated and their options to learn and to network become more bountiful, the status quo is no longer enough to capture their interest or to motivate their purchases.

So it’s time to get back to basics.

Carousel_at_Hyde_ParkAccording to Ralph J. Nappi, CAE and Deborah B. Vieder, “The very purpose of an association—enabling people to achieve common goals, meet common needs, and solve problems—is realized by sharing information, networking, or joining together for a common good. In many associations, education programs help achieve these goals.”

So, what truly is the purpose of education? It seems like a simple enough question. But if you’re not currently asking it each and every time you plan a program—whether new, recurring or inherited—you’re doing both yourself and your organization a tremendous disservice. Our Academy participants—across both sessions—shared with us these thoughts during an initial carousel activity:

  • Advocacy
  • Apply new skills and best practices
  • Better serve clients/members
  • Better understand complex issues
  • Career advancement/professional growth
  • Create a stronger workforce
  • Deliver content
  • Diversity/adaptability
  • Efficiency (i.e., cost savings)
  • Elevate the profession
  • Expand the field
  • Gain experience
  • Hear about developing trends
  • Improve ROI
  • Increase awareness/income
  • Knowledge acquisition/retention
  • Learn about the latest information shaping business/profession
  • Learn things you didn’t know you needed to know
  • Make connections/networking
  • Motivation
  • Personal growth
  • Prepare for certification
  • Problem-solving
  • Provide a ready resource for the continuous learning necessary to keep pace with today’s rapid rate of change
  • Resource acquisition
  • Stimulate innovation
  • Workplace transference

Next, we asked the question: What types of education programs do associations offer? At first blush, this question seems elementary: learning and networking or face-to-face and distance. But when we really dig into the available options, the list grows exponentially. This is especially important when finding the “right” fit for our next generation of learners.

  • Accreditation
  • Annual conferences
  • Board/committee meetings
  • Case studies/reports
  • Certification
  • Communities of practice
  • Competency-based
  • Demos
  • Expositions
  • Face-to-face
  • Facilitated
  • Focus groups
  • Fundraisers
  • Institutes
  • Internships
  • Interviews
  • Knowledge-based learning
  • Networking events
  • Mentoring
  • Online learning/training
  • Peer-to-peer
  • Printed resources/materials (e.g., publications)
  • Regional meetings
  • Research-driven
  • Retreats
  • Roundtable discussions
  • Seminars
  • Social networking sites
  • Surveys/evaluations
  • Symposia
  • Team-building
  • Tradeshows
  • Virtual (e.g., webinar, on-demand)
  • Websites
  • Workshops

Finally, we don’t operate in a vacuum. We must constantly survey the environment to evaluate our competition (specifically as it relates to providers of continuing education our members find relevant, innovative and cost effective). Following is a preliminary list of other education opportunities that likely exist for your association members:

  • Business groups/counsels
  • Certificates/certifications
  • Chambers
  • Clubs/chapters
  • Community colleges
  • Computer-based studies
  • Consultants
  • Corporate training
  • Exhibitors
  • Extension programs
  • For-profit groups
  • Free information online
  • Government agencies
  • Home-study courses
  • In-house training
  • Internet
  • Law firms
  • Leadership centers
  • Magazines
  • Members
  • Networking
  • Non-profit groups
  • On-the-job (e.g., individual unit, corporate office)
  • Other associations (e.g., international, national, state, regional, local)
  • Personal networks
  • Publications
  • Sponsors
  • Suppliers/vendors
  • Topical conferences (e.g., TED Talks)
  • Universities
  • Webinars
  • Wikipedia
  • YouTube

The key takeaways here are relatively straightforward:

  1. Define goals and objectives for each and every program your department offers – and develop unique learning and networking experiences that meets those goals.
  2. Identify program types and formats your members find appealing and valuable; support your speakers and facilitators both in the planning and the delivery of these programs.
  3. Analyze your competition; summarize and effectively promote both how your programs differ and the innate value proposition they offer participants.

In the meantime, tell us what you would add to this conversation.

01
May
14

Bonus content: Event Garde e-News – May edition

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). If you’re not yet signed up for our quick, fun, easy-to-read tips, news and association industry information, click here to join our mailing list. 

 

Peggy Hoffman

Peggy Hoffman, president of Mariner Management and Marketing, LLC

Reflecting on the ASAE Great Ideas Conference

Peggy Hoffman, president of Mariner Consulting, attended the ASAE Great Ideas Conference, which was held March 8-11.

So what was her biggest takeaway?

Undoubtedly, associations are still in a muddle about what to do about membership, she said.

“We know the world is shifting – we can feel the rumbles – but we don’t really know what to do.”

A couple good examples: AIGA gave a presentation on its shift to a new membership model to draw millennials. And Turnaround Management Association is using its NextGen strategy.

Her second aha moment was that associations can build cool learning opportunities. She attended two active sessions – one swim and one spin – and a fun “Whose Session Is It Anyway?” session, which offered active learning.

What was your favorite part of the conference?

 

Q & A with Kristen Parker, Digital Content Manager for Event Garde

Kristen Parker

Kristen Parker, digital content manager, Event Garde

Q: When you’re not working for Event Garde, what keeps you busy?
A: My kids! I’ve got three kids – 12, 9 and 6 – all of whom are involved in sports and scouting. So we rarely have a night at home. I’m also PTA president at my kids’ school. Oh. And I have another fulltime job. I’m media communications manager for Michigan State University.

Q: If you could be any type of ice cream, what would you be?
A: Coffee with dark chocolate swirl. I’m a huge coffeeaholic and dark chocolate is my vice. Both are rich with flavor, but simple at the same time. I’d like to think that my personality reflects that – I’m fun-loving and vivacious, but low maintenance.

Q: If you were stranded on an island, what two things could you not live without?
A: I can’t stand not seeing my kids every day, so I’d say a picture of them. Also, I’m blind as a bat, so my glasses. Not very exciting, I know.

Q: What is your pet peeve?
A: Grammar mistakes! I’m a grammar freak, so incorrect grammar – written or spoken – drives me nuts. However, a close second is laziness. Life is too short to be lazy.

Q: What are your favorite things?
A: I have quite a few, but here’s the short list: snuggling at night with my husband of 14 years; tucking my kids in at night; the smell of burning leaves in the fall; Christmas morning magic; Michigan State University (I’m a proud alumna and I bleed green!); college football; and Lake Michigan summers.

22
Apr
14

Life goes on…and so does learning

AlbertEinstein-001As some of you may know, in addition to my role with Event Garde, I work for Michigan State University’s central communications office. I love working with students. They’re brilliant. They’re ambitious. They’re overachievers. And some of them are old, well, older.

I’m amazed by the nontraditional students I encounter on campus. Some are undergrads and some are grad students. And others are lifelong learners. MSU, like many universities around the country, offers lifelong learning credits. In fact, I took my first graduate class as a lifelong learner because it was so much cheaper.

Lifelong learning seems to be on the upswing as curious minds look for answers. But sometimes, universities don’t fit the bill, which is where associations should step in.

“With the short- and long-term value of traditional degrees increasingly in question, the number of people looking for alternatives will grow,” said Jeff Cobb, co-founder of the consulting firm Tagoras. “As a result, certification programs, assessment-based certificate programs, digital badging and competency-based education are likely to be areas of significant growth for continuing education and professional development providers.”

Why? Globalization.

Even mom-and-pop businesses are dabbling in international business. It’s safe to say that in today’s global economy, employers require skills that go beyond a degree. They want trend-savvy employees, so professional development is a must.

Jeff Cobb and Celisa Steele

Jeff Cobb and Celisa Steele, co-founders of Tagoras

And so, Cobb said, associations should beef up their education staffs. Cobb recommends hiring in-house subject matter experts to address increasingly complicated global issues. Their specialized industry knowledge and stakeholder connections are invaluable to creating lifelong learning materials. Remember this as your association competes with cheap, easy-to-find educational resources a la the web.

That said, associations should capitalize on technology, not shy away from it. For example, if an association offers online certification, it can easily incorporate a YouTube video or podcast. Crowdsourcing is also key. Associations should provide a platform to allow their members to share virtual resources.

At the same time, technology provides incredible tools to measure the effectiveness of your association’s lifelong learning opportunities.

“A variety of tools – from web and social media analytics to e-mail statistics to low-cost feedback systems like iPerceptions – can be used to extend and strengthen traditional, less agile market research methods,” Cobb said. “Organizations need to get more adept at using these tools, testing new ideas quickly and moving to full implementation with decisiveness.”

Tagoras has produced a list of tips for associations that want to compete in a global market for continuing education and professional development.

Simply put: Learning doesn’t stop after high school or college. And your association can easily meet the demand.

So now I’m wondering, where do Massive Open Online Courses fit into this equation? If you know of an expert on MOOCs, or if your association uses MOOCs, please contact me. I’d like to write about this in the near future.




meet aaron

Association learning strategist & meetings coach. Founder & president of Event Garde. Passionate about cooking, hot yoga, blogging, old homes, unclehood & pet parenting (thanks to Lillie the pup).

meet kristen

Writer, editor, public relations professional. Proud mom of three. Total word geek. Spartan for life.

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